GOOG Stock Rises as Google Prepares for Critical Antitrust Battle
Alphabet Inc.'s GOOG stock climbed 2.24% to $296.49 on November 21, 2025, as the tech giant gears up for closing arguments in a landmark antitrust case. The U.S. Department of Justice seeks to dismantle Google's advertising technology dominance, specifically targeting its AdX exchange platform.
Legal experts anticipate a protracted battle, with Google prepared to appeal any court-mandated breakup. Despite regulatory headwinds, the stock has surged 57.88% year-to-date, with Scotiabank recently raising its price target. The outcome could reshape the digital advertising landscape and alter Google's revenue streams.